marketing mix analysis

I need just 4 pages about marketing mix analysis at GNC http://www.gnc.com/home/index.jsp

please follow the information and answer all the questions bellow and write the references at the end :

Marketing Mix Analysis:

a. Product strategy:

describe its product life cycle and which stage your product is in.
specify possible product modification, market modification or repositioning, if any.
Analyze its brand equity, if any. Or think of ways to develop/strengthen its brand.

b. Pricing strategy:

What pricing approach will be used: demand-oriented, cost-oriented, or competition-based oriented , or combination of several?
What pricing strategy will better fit your business: EDLP or Hi-Lo?
What is your desired price point, based on above discussion?

c. Distribution strategy (Place):

What is your business’ role in the channel of distribution? If you are a retailer, how would you get your merchandise? If you are a manufacturer, how would distribute your products?
Which method do you use for market coverage: intensive distribution (like soft drinks sold in convenience store), selective distribution (like appliances sold in discount stores or specialty stores), or exclusive distribution (like Tiffany’s)?
If you are a retailer with stores, what kind of retail location fits the best: CBD vs. shopping malls vs. freestanding site?

d. Promotion strategy:

What are included as your promotional mix: advertising, sales promotion, personal selling, sales promotion, direct marketing, and PR?
What factors have you taken into consideration when you identify your promotional mix?

…………………Answer Preview……………….

Introduction

When it comes to successful operating a business, it is notable that there are several things that need to be covered. To help the organization to expand its possible clients and sales, it is important to make sure that the correct marketing mix is taken. Considering that General Nutritional Center GNC is a company that deals in pharmaceuticals, it is important to ensure that the most suitable marketing mix is taken to cater for the needs of the organization as well as the different customers that they serve.

Product Strategy

For the company General Nutritional Center (GNC), its product is in the stage can be seen to be in the maturity stage. This is something that comes as an after effect of the fact that majority of the drug stores has been…..

APA

1633 words