Choose one of these retail chains to evaluate their overall marketing mix strategy

Marketing Strategy

PART 1

Choose one of these retail chains to evaluate their overall marketing mix strategy. Think about your experience when you shop there and evaluate the following questions

WalMart Target Amazon Neiman Marcus

For the chain that you selected, choose one of the Ps (price, product, promotion, or place) and discuss how you think the company uses it. Discuss specific examples of how you see it in use by the chain

Do you think this chain uses the P you assessed effectively to get a competitive advantage over other businesses? Explain

PART 2

Read the post below by one of your peers and respond, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.

“The store I selected was Walmart and Out of the 4 P’s I choose Price. I chose price because Walmart not only offer low prices during holidays such as Christmas, new years, and so on but they offer low prices on a day to day basis. There motto is “We sell for less which a true statement to most but for the most part they offer low prices which is what customers like myself look forward to any type of savings we can come across saving money is one of my top priorities when I visit Walmart.

I think the company Walmart uses the chain well because they don’t wait until certain times of the years to offer discounts it’s something that they do daily to satisfy their customers needs and wants and availability.

I absolutely think the chain I chose Walmart uses this chain effectively because it maintains a low cost of operation,thus enables walmart to sell and produce goods with even better quality at low cost.”