Marketing Mix

Key Assignment Draft

Now that the product and promotional decisions have been made for the new product, Michelle is concerned about the pricing of the new product and the distribution channels that will be used to make the product available to customers. She has asked you to write a 2-3 page memo outlining two different pricing strategies that MM should consider. Her voice mail message goes on to say,

I want you to recommend which strategy you think should be used for the target market and why. The second part of the memo should outline a distribution plan that will make the product available to the target customers.

You are ready for Michelle’s request and begin drafting the memo to her that same day.

Assignment Details

2-3 pages

(not including cover page or Reference page;

double spaced 12-point Times New Roman font)

…………………………..Answer preview………………………..

A pricing strategy assists in the determination of price points for the maximization of profit after the sale of a product. In the setting of the rates, the key considerations are the production and the distribution costs, business’ target customer base as well as the price offered by the competitors. The pricing should be with the consideration that there would be low sales when the prices are too high and that the business won’t succeed if the prices are too low………………………………….

APA

992 words