Explain the organization’s marketing mix in an essay of 500–1000 words.

Explain the organization’s marketing mix in an essay of 500–1000 words.

Discussion Prompt

For your initial essay, choose an organization (which may be the same organization chosen for the Final Project) and identify all the elements of its marketing mix.

Explain the organization’s marketing mix in an essay of 500–1000 words. The introductory vignette about Tesco in the textbook can be used as an example. In your replies, consider these questions: What can we infer about the organization based on its marketing mix? How is the marketing mix related to the organization’s mission? Is it consistent with the organization’s commitment to sustainability? Why or why not? Keep in mind that replies might include requesting additional details, contributing additional information, or sharing relevant experiences. Remember to cite your sources using APA format.

Discussion Rubric

The rubric for discussions can be viewed by clicking the three dots (top right) and selecting Show Rubric. Please read it carefully to understand the expectations for discussions.

TEXTBOOK READINGS

Tuten, T. (2020). Principles of Marketing for a Digital Age. Sage Publications.

Chapter 1: Understanding Marketing