Explain how a marketing manager might use competitor analysis to avoid situations that involve head-on competition.
1. Explain how a marketing manager might use competitor analysis to avoid situations that involve head-on competition.
2. What are the types of potential segmenting dimensions, and explain which you would try to apply first, second, and third in a particular situation. If the nature of the situation would affect your answer, explain how.
3. Does the elimination of trade barriers among countries in Europe eliminate the need to consider submarkets of European consumers? Why or why not?
Answer preview to explain how a marketing manager might use competitor analysis to avoid situations that involve head-on competition.
APA
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