Marketing management
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Exactly what is the relationship between segmentation, target marketing, and positioning? What damage will be done to a company’s target market and positioning efforts if markets are incorrectly segmented?
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Generally speaking, segmentation is the process of dividing or partitioning given areas into small pieces.In this case or in the business world; market segmentation is the process of partitioning the market into groups, usually depending on common characteristics.
Target marketing is the process whereby an organisation directs its effort……………………………
APA
434 words