Assess internal and external communication needs as they relate to the marketing function.
Assess internal and external communication needs as they relate to the marketing function.
This assignment is part 4 of your term project. For this assignment, you will create a marketing and communication strategy for your formal marketing plan. The following sections should be included in this assignment, for a total of approximately 2-3 pages:
Description of the patient/customer’s journey
Specific to selected market and audience: a summary of where patients/customers originate, how they engage with the organization, when they are classified as an established patient/customer, etc.
Additional opportunities for improving the patient/customer journey will be addressed in the Unit 6 rough draft.
Lead Generation
Through what method leads will be obtained
How leads will be pursued and acted upon
Advertising and Communication Strategy
Necessary personnel
Communication modalities to be used
Challenges and opportunities for advertising (specific to selected market and audience).
Additional details of advertising and communication strategy will be addressed in the Unit 6 rough draft.
Continued Engagement or Customer Relations Management (CRM) Strategy
Summary of how patient/customer relationships will be maintained through strategic communication.
Explanation of any CRM software use or intent to use.
APA Requirements: Title and reference pages, in-text citations, three to five references – scholarly and editorial are acceptable. Formatting and design elements may be used to make your document visually appealing but should be professional and not detract from a clean appearance.
Paper Format: APA
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