Take a closer look at the marketing environment in which your company operates.
MARKETING PLAN PROJECT
In this assignment, you’ll take a closer look at the marketing environment in which your company operates. Six specific areas to examine are: competitors, the economy, political forces, legal and regulatory forces, technology, and sociocultural forces, all of which affect the marketing plan you’re developing. You’ll also consider the role of social responsibility and ethics in your marketing plan.
Your first step in analyzing the marketing environment is to examine the competition. What brands and products compete with yours? How strong are these competitors, and what weaknesses do you see? Does your industry have only one competitor (a monopoly) because there are no close product substitutes or because of barriers to market entry?
marketing_plan_project
Answer preview to l take a closer look at the marketing environment in which your company operates.
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