Imagine that they have a database of 2,500 customers with a designated marketing budget of 5000 to

Imagine that they have a database of 2,500 customers with a designated marketing budget of $5000 to drive 4th quarter sales.

Data Mining and Sales Promotion
Pick a restaurant, store, or business establishment in your town that is struggling to meet its targets and provide an introduction and background of this business. Imagine that they have a database of 2,500 customers with a designated marketing budget of $5000 to drive 4th quarter sales.

Design a Marketing campaign using the following tools:

Data base marketing

Direct Response Marketing

Consumer Promotions

Contests and Sweepstakes

Sponsorship and Event Marketing

Corporate Social Responsibility

Create a 10- to 15-slide Microsoft PowerPoint presentation with graphics and speaker notes.

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Answer preview to imagine that they have a database of 2,500 customers with a designated marketing budget of $5000 to drive 4th quarter sales.

13 slides

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