Explain the target market and the objective of the marketing campaign.

Select a company in the healthcare industry that operates in Florida.

Research a recent marketing campaign executed by the company, and address the following:

Explain the target market and the objective of the marketing campaign. Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion). Evaluate the plan’s effectiveness. Recommend 2 additional marketing actions that would supplement the company’s existing campaign.

NOTE: You need to support your work with at least 4 academic or professional peer­reviewed sources that were published within the past 5 years.

3-4 pages, excluding reference page

APA Format

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