What are the most common ethical issues facing healthcare marketing managers

Assume you were a marketing manager at a healthcare company selling dietary supplements and beauty products. What type of promotion (communication) mix would you implement? How would you integrate online media into the traditional promotion mix? List your reference(s) in APA format

Week 5 Discussion Question 2

Integration of the Plan

What are the most common ethical issues facing healthcare marketing managers? How should the ethical issues be addressed in the strategic/marketing plan? List your references) in APA format.

Week 5 Assignment

Social Media

Social media increasingly become an integral part of every healthcare organization’s website or online strategy. Write a three- to four- page (excluding title and reference pages) Social Media paper in APA format. Utilize at least two scholarly sources (in addition to the course text) that were published within the past five years and that are cited according to APA guidelines as outlined in the Ashford Writing Center. Include the following content elements in your paper:

Describe your understanding of social media and the technology tools it involves.

Debate the pros and cons of using social media in healthcare marketing, including any ethical, legal, and security issues that should be considered.

Explain the reasons why you would or would not utilize social media in addition to traditional marketing tactics.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

………………….Answer preview………………….

Discussion question one: Marketing is a wide business function that entails product research, as well as, development of the product. It is where the aspect of the communication mix that refers to specific techniques employed in the promotion of the business and its products that are targeted to specific customers………………………

APA

1562 words

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