Why is it especially important in marketing an sales messages to avoid implying offers

• Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type).

• Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion).

• Responses must be typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size.

. All work must be free of any form of plagiarism.

Textbook: Business Communication Today

13th Edition, 2016

Author(s): Courtland L. Bovee & John V. Thill

Publisher: Pearson