Length Requirement: 500-600 words

Specific Instructions: Browse a company or brand’s website (EXCEPT your focal brand), which you believe is successful in affecting consumer exposure, attention and perception.Address the following 3 questions in your paper:

1. How does the company or brand use its homepage to provide potential consumers with opportunities for additional exposure to the company and its products?

2. What techniques does the company or brand use to attract and hold consumers’ attention at the website?

3. Which perceptual factors engage the consumer to process the information at the website?

Grading Criteria: 1. Comprehension of the relevant course materials (5 pts).

2. Adequacy in addressing the assignment (5 pts).

3. Presentation of your paper. The same as in Instructions for Individual Paper #1: Your writing should be clear, well-composed, and free of spelling and grammar mistakes. It should also meet the following format requirements (5 pts).

1) Create a title for your paper. Individual paper #2 is NOT acceptable.

2) No need to provide a title page.

3) Use double-spacing, 12-point font.

4) Include bibliography or references.

5) Use APA (American Psychological Association) writing style: Cite a source in parentheses after any quotations or after assertions that are based on a reading.