Determine two descriptive statistics regarding the oil change company that can be used to attract customers.
Using Descriptive Statistics In Marketing
Resources: The Market Research Toolbox, Ch. 11, The Market Research Toolbox, Ch. 14, and 15-minute Oil Change Data Set
Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the company’s market research consultant.
Using raw data, determine two descriptive statistics regarding the oil change company that can be used to attract customers.
Write a 525- to 700-word paper in which you:
Explain the descriptive statistics determined and their direct use in attracting customers.
Analyze additional information needed to develop a better marketing strategy.
Assess how you would collect this additional information.
Format your paper consistent with APA guidelines.
mkt441_r5_15minute_oil_change_data_set_week4__1_ the_market_research_toolbox__ch._14 the_market_research_toolbox__ch._11
Answer preview to determine two descriptive statistics regarding the oil change company that can be used to attract customers.
APA
599 words
