Segmentation is crucial in order to match the product to the needs and wants of the appropriate group
Discussion question
Topic: Segmentation is crucial in order to match the product to the needs and wants of the appropriate group of potential customers.
Scenario: A new product service company’s marketing assistant tells his boss that the market segment for a new ergonomic chair is sedentary adults.
What is wrong with the marketing assistant’s segmentation of the market? Explain.
Answer preview to segmentation is crucial in order to match the product to the needs and wants of the appropriate group
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