Post insights about the reading for the week on the product element of the marketing mix.

Post insights about the reading for the week on the product element of the marketing mix.

QUESTION 1:

Post insights about the reading for the week on the product element of the marketing mix. Talk about concepts such as new product development, branding, packaging, product classification, and product life cycle. You can also discuss services versus tangible products. The initial post should relate your experience as a consumer to these concepts. You must provide at least one textbook reference (page number and information found in the text), as well as one additional outside reference (other than the textbook).
978-1-285-09254-6
MKTG 7
Lamb, Charles W., Joseph F. Hair, Jr., & Carl McDaniel
7TH 14/ South-Western Publishing Co.
Chapter 10
Chapter 11
Chapter 12
QUESTION 2 :

Post insights about the reading for the week on the promotion element of the marketing mix. Talk about concepts such as advertising, media, public relations, sales promotion, and personal selling. The initial post should relate your experience as a consumer to these concepts. You must provide at least one textbook reference (page number and information found in the text), as well as one additional outside reference (other than the textbook).

978-1-285-09254-6
MKTG 7
Lamb, Charles W., Joseph F. Hair, Jr., & Carl McDaniel
7TH 14/ South-Western Publishing Co.
New Only
Chapter 16
Chapter 17
Chapter 18

 

…………………..Answer preview………………………….

The marketing mix is the various choices that companies and organizations have to make in their quest to bring their product or service to the market. One of the most known and most efficient way for defining the marketing mix…………………………..

APA

451 words

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