Major arguments for standardization marketing and advertising in international markets

1. What are the two major arguments for standardization marketing and advertising in international markets?

2. How is culture defined and explained in this article?

3. List and explain Hofstede’s dimensions of national culture

4. Define a Schemata and explain how it affects the way people interpret advertising

5. Review the cultural map of Advertising style (figure 1) and explain how USA consumers are different from Japanese consumers

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Answer preview to major arguments for standardization marketing and advertising in international markets

APA

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