How and why do US razor consumers differ from razor consumers in India
International Marketing. 2 questions
1. According to your textbook, the price of a product or service can be “the key to success or failure” (p. 556). For this discussion, read Case 3-7
. Then, write a post that addresses the following questions:
Question #2 from the case: How and why do US razor consumers differ from razor consumers in India?
Question #3 from the case: How did Gillette’s product development process differ for the Gillette Guard when compared to its previous product development processes?
Question #4 from the case: Should Gillette release the Gillette Guard in the United States? Should it release the product in other low income countries besides India?
Describe how this reflects Gillette’s selling and pricing strategy in the global marketplace.
Your initial post must be a minimum of 350 words, and be supported by the textbook.
2. Negotiating internationally can be challenging. Describe the kinds of challenges that are likely to occur during international business negotiations. If you were setting up an international negotiation team for your company, what would be your most important considerations? Your initial post must be a minimum of 300 words, and be supported by the textbook.
Textbook: Cateora, P. (2016). International marketing (17th ed.). Retrieved from https://redshelf.com/
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