Marketing Overseas – Political or economic risks?

Is your employer (A Full Service Marketing, Film and Media Company) exposed to any political or economic risk of doing business overseas (bear in mind that these risks do not affect only firms selling overseas, they can affect US firms in many other ways than foreign sales)? Whether your employer is already exposed or could one day become exposed, how could it deal with these risks? If you traveled overseas for business, how would you personally prepare against these risks?

In your discussion, feel free to include hyperlinks to relevant newspaper articles or videos if you wish. Most importantly, make sure this is a class dialogue, i.e. relate your answer to other comments posted by folks before you.

If you are currently unemployed or not working in a “business”, feel free to think about my questions from the standpoint of a past employer of yours, or an industry/employer you would be keen to work for and know enough about to answer the questions.

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The media industry is such a successful industry especially now that we have the latest forms of technologies (Loughman, and Sibery, 2012). This industry includes filming and the entertainment industry and many people have joined this business despite the challenges and risks that are involved. These risks might…

APA

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