Wk 2 Discussion 2 – Business to Business (B2B) Marketing
Wk 2 Discussion 2 – Business to Business (B2B) Marketing
Discussion Topic
Refer to this week’s learning materials. They are intended to help you engage effectively in this discussion.
Write a 250- to 300-word response to the following:
Compare B2B marketing and consumer marketing strategies.
Summarize key differences between the two.
Support your ideas with two examples from your professional practice or doctoral research.
Assignment Preparation
A Preface to Marketing Management, Ch. 3
Read Ch. 3, “Consumer Behavior.”
A Preface to Marketing Management, Ch. 4
Read Ch. 4, “Business, Government and Institutional Buying.”
Wk 2 University Library Resources
Read the selected articles and watch the recommended video from the University Library.
Market and Competitor Analysis
How to identify customers with a target market analysis. (2018). Voice & Data.
How to do a competitive product analysis? Infiniti explains the key steps to follow. (2019, June 19). Business Wire.
Recommended
How to Conduct a market Analysis in 4 Steps (04:41)
Great strategy comes from understanding where your opportunities are. Market analyses tend to be overly comprehensive and complicated. We break down the process into four easy steps to help you understand how to conduct a market analysis for your organization.
Answer preview to Wk 2 Discussion 2 – Business to Business (B2B) Marketing
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