Marketing plan for the product or service that was approved in your week one proposal
Your term project for this class is a 15 page marketing plan for the product or service that was approved in your week one proposal. It is to follow APA format and be of a quality graduate level. Don\’t forget to use an appropriate amount of references for a paper of this length.
Required Marketing plan Headings:
Executive Summary
Situation Analysis
-Market Summary
-Target Markets
Marketing Demographics
-Geographics
-Demographics
-Behavioral factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Competitors Analysis
Market Strategy
-Marketing objectives
-Financial objectives
-Positioning strategy
-Product
-Price
-Distribution
-Communication
-Research
Financials
-Break-Even Analysis
-Sales Forecast
-Marketing Budget
You MUST upload assignment into the ASSIGNMENT page or attach as a Word document.
Course Objectives:
- Develop a Marketing Plan.
- Define the types of marketing research.
- Analyze potential pricing alternatives.
- Define channel strategy
- Design a sales management plan.
- Define the process for bringing a new product or service to market.
Requirements: Detailed
Answer preview to Marketing plan for the product or service that was approved in your week one proposal
APA
4445 words
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