In past sales, people tended to have the edge over most buyers in terms of information. However, over the past 15 years access to timely and accurate information related to their business

In past sales, people tended to have the edge over most buyers in terms of information. However, over the past 15 years access to timely and accurate information related to their business

1.  Minimum of 150 words for Marketing assignment below:

In past sales, people tended to have the edge over most buyers in terms of information. However, over the past 15 years access to timely and accurate information related to their business has changed how purchasing agents view their jobs.  For one thing, they have been able to get better handle on their costs and better determine which items to buy and from whom. How has this proliferation of information affected the relationship both interpersonally and professionally, between purchasing agents and the sales reps calling on them?

2.  Discuss the following management of growing business:

I.  Does the company you work for – or have worked for – use KPIs? If so what was/is measured and how?  From your perspective, was this successfully implemented? Explain.

II.  If you had to implement KPIs in your organization, which ones would you include & why?

Please cite your work.

…………..Answer Preview………………

Proliferation of information means that the process and means of generating and transmitting information from one channel to another has increased. As opposed from the past where people only had little knowledge about  their buyers since the means of communication were limited thus took a lot of time for purchasing agents to know the best strategies to adopt in order to achieve their objectives. In today’s sales and marketing it has been easy to have access of timely and accurate information thus…

APA

439 words

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