After reviewing the resources on Dunkin Donuts and its marketing across digital channels
After reviewing the resources on Dunkin Donuts and its marketing across digital channels (social media, websites, email, apps, etc.), choose a brand (will provide) that you are loyal to and analyze its use of digital platforms, including email marketing, mobile apps, and social media. What do you find most effective in reaching you as a consumer? What is least effective? Why do you think this is the case? Has it ever felt as though a business was treating you as a consumer? What impact did that have on your relationship with that business?
Resources:
https://econsultancy.com/blog/65075-how-delectable…
http://www.adweek.com/news/technology/dunkin-donut…
………………………..Answer preview………………………….
The main aim of any business organization is to make profits. While profit making remains to be the main aim of businesses, it is also recognized that consumers play a crucial role in the business sector (Heymann, 2012). They form the main source of revenue or market for the businesses. Their main responsibilities are buying, consuming as well as utilizing the products and services. In a bid to reach out to the consumers…………………
APA
795 words
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