Marketing

Answer 3 question bellow ( 200words total maximum)

Humor can be effective as a method to help consumers feel good about a particular brand. But humorous ad messages can be difficult to pull off and are not always successful in achieving promotional goals.

Identify three current ad campaigns where you think the creator has attempted to use humor to boost the brand likeability factor. Post copies of the ads, links to the ads or describe them.

Questions

Does the joke work? Is the joke quickly and easily linked to the brand’s name or identity? If so, how?

Could the same joke work over a long period of time? Why or why not?

What is the role of creativity in the effectiveness (e.g. building brand awareness, increase of sales) of humorous ads?

……………………….Answer preview………………………….

NZ Transport Agency ad

Creates awareness on road safety. The joke in the ad worked since the viewers considered changing their habits of texting while driving. The ad links the brand name since road transport is the major brand of the company. The effectiveness of the ad will work over a period of time since accidents are serious cases and happen often due to careless………………………………

APA
203 words