What is the role of communications in the marketing process
1.What are the elements of a brand?
2.What is marketing?
3.What are the 4 P’s of marketing?
4.In what area of marketing does communications/advertising fall?
5.Define Brand Communications
6.What is the role of communications in the marketing process?
7.What goes into building a brand? (name at least 5 elements)
8.What are the elements of a strategic approach?
9.Name the three approaches to brand communications• Provide at least one example for each approach
10.How does integration aid branding efforts?•Provide at least 2 examples
11.How should brand value be measured? What are the challenges to measuring brand value?
12.Define and discuss consumer value. What is the power of branding in accelerating consumer value?
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