Explain the types of channel conflict and the major sources of conflict, including relevant examples and scenarios
Channel Conflict Read Sidebar 11-2 on page 337 in Marketing Channel Strategy (linked in Resources). Based on this reading regarding Oakley high-end sunglasses, write a paper in which you respond to the following:
Explain the types of channel conflict and the major sources of conflict, including relevant examples and scenarios: Channel member goals. Perceptions of reality. Perceived domains. Justify how conflict between channel members might be positively or negatively impacted by the quality of the relationship between them. Describe strategies to minimize the effects of negative channel conflict and identify areas of uncertainty within the literature. Summarize techniques that could be used to resolve the channel conflict (such as incentives) and provide examples of workplace solutions. Provide a scenario when channel conflict can lead to increased value for a channel or a channel member and support with scholarly references. Assess when and why legal means (such as a lawsuit) might best be used in resolving channel conflict and discuss the implications of taking legal action. Assess professional attributes and potential to successfully resolve channel conflict and improve coordination among channel members. Consider the experiences that may have prepared you for marketing distribution channel management. Consider new practices you have become aware of throughout this course. Articulate your perceived strengths and opportunities for growth within this area. Refer to the scoring guide for this assignment to ensure that you have met the grading criteria.
Assignment Requirements
Written communication: Write in a professional manner using APA style and formatting with correct grammar, usage, and mechanics.
Resources: At least 1–2 scholarly references should be provided. A reference list and citations are to be formatted according to APA style and formatting.
Length of paper: Write 2–3 double-spaced pages.
Font and font size: Use Times New Roman, 12-point or Arial, 10-point font.
Resources
Channel Conflict Scoring Guide.
APA Style and Format.
Marketing Channel Strategy.
Answer preview to explain the types of channel conflict and the major sources of conflict, including relevant examples and scenarios
APA
1045 words