Create the first part of your marketing plan in 8–12 pages

Create the first part of your marketing plan in 8–12 pages:

Write an introduction to your company. Describe your hypothetical company, its location, the product it makes or the service it provides, and introduce the contents of your marketing plan.

Develop your company’s mission statement.

Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next 5 years (long term). Determine the most appropriate ways to measure both short- and long-term goals.

Note: Consider the following metrics: tracking downloads of website content; website visitors; increases in market share; customer value; new product or service adoption rates; retention; rate of growth compared to competition; and the market, margin, and customer engagement.

Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Product : Taylored Skin Care

Placement: Nashville TN

Promotion: Social Media as well as potential partnerships with salons as well as dermatology clinics. We would have client testimonials as well as different specials that we are running at that time. We could also have a website that would allow us to do email blasts to those who may sign up

Price: Prices would vary depending on what the client is getting done. But I do want to be able to offer affordable yet quality skin care. Price is big for me because being in a big city that enjoys hiking prices up, I want to be able to have a service that is sought after but can be attained by even those with strict budgets.

SWOT:

S-customer service, education, extended hours

W- capacity, aesthetics, budget

O- online booking, package deals and promotions, new and improved products

T- competitors pricing, cost for more qualified employees, customer turnover