Addresses the development of a marketing plan for an existing firm

Your paper this week addresses the development of a marketing plan for an existing firm. Please

be sure to choose a company/service/product that genuinely interests you, and perhaps is relatable

to your professional experience or desired career path.

In a 2 to 3-page written report, include the following:

1. Identify your vision and mission statement for the firm.

2. Define the specialization or niche that you are addressing in the marketplace that

differentiates you from others.

3. Define the market segments (no more than two) which you will target.

You may reference specific details from your textbook. Document your citations throughout the

text of your report; APA is the accepted format for all Westcliff University classes.

*Please refer to the Grading Criteria for Professional Assignments in the University Policies for

specific guidelines and expectations.

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