Examine the Social Media Brandsphere by Brian Solis & Jess3 (CC BY-SA)

Carefully examine the Social Media Brandsphere by Brian Solis & Jess3 (CC BY-SA)

Consider the multiple landscapes of paid, owned, earned, promoted, and shared. How might you see incorporating all of this into your integrated marketing communication strategy for your marketing plan?

The marketing endeavors should be seen in a holistic way rather than as separate, individual initiatives. In other words, your in-person and your online promotional venues should be implemented in an integrated way. For example, if your organization has a booth at a trade show, that in-person interaction should be described in online press releases and social media posts. Lastly, in light of exercise about search engine optimization, also consider whether their online presence and in-person marketing projects will show up in a clear and positive way on search engines such as Yahoo!, Bing, and Google.

Readings & Video

Olenski, S. (2018). Top 25 Social Media Tools for Marketers (Links to an external site.). Forbes: This article and the next two are intended to go beyond the promotional strategy of simply posting tweets in your Twitter handle or creating a YouTube channel. This article, in particular, explains how marketers can responsibly optimize their social media accounts in an online environment that has become saturated. While completing this week’s assignment, think about how you can use social media in order to differentiate your organization from the competition and reach potential customers.

Goldberg, J. (2018). How the Best Social Media Marketing Strategies Transcend Industry (Links to an external site.). Forbes: This article answers the question of whether or not it is even worth spending time managing social media accounts. When managed with skill and creativity, social media posts can be an effective part of your overarching promotional strategy. In this week’s exercise, how can you manage your social media campaign in a way that makes viewers want to share your message in their accounts? This is the essence of inbound marketing.

Forbes Agency Council. (2018). Four Emerging Digital Marketing Trends to Keep on Your Radar (Links to an external site.). Forbes: This article discusses emerging trends such as voice search and augmented reality that are pushing the limits of how marketers can reach potential customers.