Discussion of each of the four types of relationships a consumer might have or develop with the Apple watch
Consumer and Marketing
1200 words APA format
Read the case “HAS THE DEATH OF THE WATCH BEEN GREATLY EXAGGERATED? APPLE GETS INTO THE GAME” beginning on page 174. Select at least three appropriately related scholarly sources from the online.Follow APA format.
Discussion of each of the four types of relationships a consumer might have or develop with the Apple watch
Description of consumers motivated to buy Apple watches based on utilitarian need and based on hedonic needs
Discussion of both consumer involvement and risk as they pertain to the purchase of an Apple watch
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Notes
Four types of relationship of consumer:
Self-concept attachment—The product helps to establish the user’s identity.
Nostalgic attachment—The product serves as a link with a past self.
Interdependence—The product is a part of the user’s daily routine.
Love—The product elicits emotional bonds of warmth, passion, or other strong emotion
Answer preview to discussion of each of the four types of relationships a consumer might have or develop with the Apple watch
APA
1316 words