Health care providers increasingly are relying upon marketing as a means of overcoming growing competition.

Health care providers increasingly are relying upon marketing as a means of overcoming growing competition.

2. Health care providers increasingly are relying upon marketing as a means of overcoming growing competition. Competition-oriented marketing necessitates a comprehensive analysis of the competitive setting. Prepare a 5-8 slide presentation that explains why competitor analysis is so instrumental in the strategic management process. List the pros and potential barriers of the competitor analysis and competition-oriented marketing campaigns. Requires a minimum of two peer reviewed references.