Marketing is undergoing a revolution in big data analytics.
Marketing is undergoing a revolution in big data analytics. This case study explores some techniques of data-driven marketing issues. Read the Target case study and respond to one of the two questions (mention Q1 or Q2). (Max 400-600 words single spaced)
Please respond to any 2 of the following questions (Maximum 300 words in total)
1- What are some third-party data used by Target and what is your opinion of the ethics of this?
2- What are \”life events\” and why do marketers regard them as important?
3- How does Target make exact pregnancy predictions to trimester and week? Is this approach ethical? How can the negative consequences be managed?
Please also respond to at least one comment made by your colleague?
I want you respond to one of the comments ?
The quality of your discussion responses will be evaluated using the attached rubric. The rubric can be viewed by clicking the settings icon on the upper right of the discussion and selecting the \”Show Rubric\” button.
Data Privacy Resources:
EU\’s GDPR
https://gdpr.eu/ (Links to an external site.)
https://edps.europa.eu/ (Links to an external site.)
California Consumer Privacy Act:
https://www.oag.ca.gov/system/files/attachments/pr…
Answer preview to marketing is undergoing a revolution in big data analytics.
APA
420 words
