Market segmentation and target marketing

1. Both market segmentation and target marketing are immensely valuable to the advertising process and the design and development of the 4Ps in marketing. Without completing these, an advertisement is likely to be ineffective. For this discussion, discuss the difference between target marketing and market segmentation in your own words.

Locate an advertisement using MoatLinks to an external site. for your search (remember to create a reference entry and cite the source for the advertisement you select).

Explain which market segmentation strategy was used in creating the advertisement (refer to any applicable variables expressed in Exhibit 4-2 to justify your explanation).

List and define each element of the 4Ps or marketing mix.

Describe how the advertiser has utilized any or all the elements of the marketing mix in that advertisement.

Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

2. Advertising is, at its core, a way to communicate a message about a product or service to a set of consumers. However, to communicate most effectively with consumers, we must first understand what consumers look for in a product.
For this discussion, begin by reading “My Ad Campaign: Understanding What Consumers Look for in a Product” in the textbook (p.138).

Then, select four items from the following list:

Tesla automobile

Manual toothbrush

Subway sandwiches

Pet sitting services

Christmas cards

Life insurance

Plumbing services

For each of the four items you selected, address the following questions:

Maslow’s Hierarchy of Needs: Which level of need does this product fulfill? Explain.

Informational vs. Transformational Motives: Which motive type does this product address? Explain.

FCB Grid: Where does this product fall in the FCB grid? Explain.

Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

textbook:

Weigold, M. F. & Arens, W. F. (2018). M: Advertising (3rd ed.). Retrieved from https://redshelf.com/

The full-text version of this e-book is available through your online classroom.