Define the purposes of segmentation and targeting
Prepare a presentation of 7–9 slides.
Define the purposes of segmentation and targeting.
Based on the scenario, identify demographic characteristics of business-to-consumer (B2C) and business-to-business (B2B) consumers and their media habits.
Recommend at least 4 strategies for reaching and building relationships with customers and prospects.
Should Rosa add a blog or a product and service review to the Web site? Why or why not?
The slides should be organized as follows:
Slide 1: Title slide
Slide 2: Define segmentation and targeting, and discuss the importance of these concepts to marketers.
Slides 3 and 4: Identify demographic characteristics and media habits of B2C and B2B consumers.
Slides 5 and 6: Recommend at least 4 strategies for reaching and building relationships with customers and prospects.
Slide 7: Discuss the pros and cons of blogging.
Slide 8: State your conclusions and recommendations for Rosa.
Slide 9: Show references used in making the presentation.
The slides should contain bulleted information. Use the speaker’s notes feature for each slide to show what you would say as you make your presentation to Rosa. Each slide should have 50–100 words in the speaker’s notes.
Please use attached material for any reference as you please.
db_2_social_media_and_mobility_marketing
social_media_and_mobile_marketing
…………………………………………..Answer preview…………………………………………..
Market segmentation refers to the process whereby customers or client are categorized basing on the similarity that they share. Having distinct groups helps the marketer to make appropriate decisions and focussing on meeting buyer expectations efficiently…………………………………………..
APA
674 words
Get instant access to the full solution from yourhomeworksolutions by clicking the purchase button below
