Market segmentation

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. My company is starbucks.

Required elements;

No more than 1700 words,

Include psychographic, demographic, geographic and behavioral characteristics for the selected company.

A positioning statement for the company with careful consideration of their brand and strategy.

Paper is consistent with APA guidelines.

Extra Requirements:

At least 1500 words

Must be finished before July 16th 2013 6:00 pm (Eastern Time) Iam in Miami Florida.

Note: I can provide you with the work i already have done (the company I chose is Starbucks)

This may or may not help you.

at least 1500 words

APA style

No plagiarism

Must be turn in before 6:00 pm.

Must have cited references

Here is what I have done so far.

out this document (make sure the references are valid)

………………………..Answer preview…………………………….

This paper aims at focusing on Starbucks, which specializes in selling coffee among other beverages and snacks. The company has numerous coffee shops and houses in America and other countries such as Canada, Japan and United Kingdom. The paper will discuss market segmentation within the industry along with the target market for the company………………………………………..

APA

1634 words