Market Research and Consumer Behavior
Option A
Market Research and Consumer Behavior
You can choose either Option A or Option B to reflect on in your journal this week.
- Option A: Market Research and Consumer Behavior
- Option B: Careers in Consumer Behavior
Prepare
Prior to beginning work on this journal, review
- Appendix C: Consumer Research Methods of your course text
- Reading: https://www.coursesidekick.com/business/study-guid…
- Reading: https://www.coursesidekick.com/business/study-guid…
Having a firm grasp on consumer research methods, such as qualitative and quantitative approaches, is crucial in the real world because they will provide you with valuable insights into consumer behavior, preferences, and motivations. These methods enable businesses to make informed decisions, tailor their marketing strategies effectively, and ultimately enhance customer satisfaction and competitive advantage.
For this journal assignment, you will explore consumer research methods by addressing the following prompts:
- Identify the difference between primary data and secondary data.
- Explain the difference between qualitative and quantitative research.
- Define 3 types of qualitative and 3 types of quantitative research.
- Include 2 real-world examples, one for each research method.
- Option A: Market Research and Consumer Behavior
- Option B: Careers in Consumer Behavior
- Review Appendix B: Careers in Consumer Research
- Refer to figure B.1 (positions related to consumer behavior) and choose one area within the field that most interests you.
- Visit https://www.onetonline.org/ and search for opportunities in the field of consumer research or a closely related occupation of interest (you can type in the search bar). Review some of the occupations that result from your searching. Tip: Try searching multiple job titles and occupations to expand or refine your list.
- Choose one occupation to explore more deeply—review the O*Net page for that specific occupation and pay particular attention to the ‘Tasks,’ ‘Technology Skills,’ and ‘Job Zone.’
- List the occupation you examined and—based on the O*Net description and your developing knowledge of consumer behavior and research—describe the kinds of tasks, situations, and challenges you might expect to encounter in the workplace for this specific occupation.
- Explain key skills, qualifications, or technology proficiencies that you would need to acquire and/or develop for the occupation you chose to examine or pursue.
- Reflect on whether consumer behavior and research is of interest to you as a potential career path. If it is of interest, what are some steps you can take to begin exploring opportunities in this field? If it is not of interest, how might you leverage your newly acquired knowledge of the field in your current role or in future positions?
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