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Market Research

Market Research

Market Research Data Collection Tool

Select a market research data collection tool. In what type of scenario would you use this tool? What would be the benefits and drawbacks of using this tool?

 

 

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MARKET RESEARCH DATA COLLECTION TOOLS

Market research is the process of collecting data from the market about the customers’ tastes and preferences. Market research is important so that the customers’ tastes and preferences are established so that a company targets particular market segments. I would use survey as my market research data collection tool. Survey is a data collection tool that gathers information or data from……………………..

APA
427 words