Market Information
Part 1 – Market Information, Competitive Advantages and Strategic Focus Objective: Based on research of the internal and external environment, determine strategic new direction Expectations: Begin by reviewing the entire marketing plan outlined in the Week 1 materials so you have a strong understanding of where you are headed. This week you will prepare the first section of the Strategic Marketing Plan for the company selected and approved. Using the Marketing Plan Worksheets as guides, prepare the following analysis: Provide a Situational Analysis of the current Internal and Customer Environments Research and prepare an analysis of the External Environment Complete SWOT Analysis and SWOT Matrix Develop at least 3 Competitive Advantages based on SWOT analysis Develop a Strategic Focus from the most sustainable competitive advantages. Format: APA Format Required Abstract Required Title Page and Reference Page Use APA formatted headers and subheads as needed. A minimum of 6 outside references required. 5 pages, not including title page, abstract and reference page
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This strategic marketing plan for Nitriles Food Company that has been created by its founders to inform employees of the company’s current status and direction as well as to secure additional funding for growth. Although Nitriles was launched five years ago, the company has experienced greater demand for its products, with research indicating that the target market is increasing day by day…………………………
APA
2302 words
