Create a presentation that analyzes a recent advertisement and suggests improvements to increase the brand’s market share.
Assignment Content
The executive leadership team of your focus business has tasked you, the brand/product manager, to create a presentation that analyzes a recent advertisement and suggests improvements to increase the brand’s market share. The team will use the information to make an informed decision for a future marketing campaign to increase the market share. Now that you’ve successfully completed a branding/positioning strategy and business case, it’s time to focus specifically on advertising and/or sales promotions efforts to drive improvements.
Develop a 6- to 10-slide Microsoft PowerPoint® presentation with speaker notes and visuals recommending an advertisement or sales promotion by your focus business or a similar business.
Include the following in your presentation:
The name of your focus business (or similar business) and a description
An advertising or sales promotion you recommend
An assessment of the creative strengths and weaknesses of your advertisement or sales promotion
The type of research you will use to show whether the public response is positive or negative. Consider the following: What kind of media buzz did the ad generate? IE: publicity, free articles, mention in trade journals, blog articles, YouTube TM views, etc.
Applicable recommendations for additional advertising strategy improvements to increase the market share of your selected business
Your justification of the research or analytics you’ll use to support your marketing decisions
I would like the assignment to be done on Nike Inc.
Paper Format: APA
Answer preview to Create a presentation that analyzes a recent advertisement and suggests improvements to increase the brand’s market share.
10 slides