HOSP 1015 – Managing the Hotel Guest Experience
HOSP 1015 – Managing the Hotel Guest Experience
Term Project
Week 7: Classification, Brand, Location, ADR and Average Wage Rate
You will make the following decisions about your hotel, and present these in a paper. Format instructions for your paper are at the end of this project document.
Classification: Will you be an economy hotel, a limited service hotel, a full service hotel, or a luxury hotel? Whatever you choose to be, you need to describe your hotel, the services you will offer, and WHY you chose this.
Brand: You will select an appropriate brand for your hotel, and describe specifically why you chose that brand.
Management: Will you select the Brand to manage your hotel, or an independent management company? Why will you make that decision?
Location: Where will your hotel be located? A specific city and state, and an address within this area (Google maps satellite view comes in really handy for this). Why did you choose to locate here?
Average Daily Rate: You will research the average room rates for similar hotels in the area you select (using Kayak, Expedia, and others). You need to review at least four seasonal dates and create an average rate for your hotel. This will be considered your “rack rate”. In addition create a minimum of 5 special or discounted rates for different markets of guests.
Average Wage Rate: You will need to determine what the minimum wage is for your market (mimimumwage.com). You will use this information later as you build schedules and other financial data.
NOTE: When using the Excel spreadsheet for parts of your assignment, you will need to insert the relevant parts of the spreadsheet into your Word document by copy/paste function.
hosp_1015_term_assignment_week_7__1_
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