To what extent is risk or crisis management also a form of branding
1. When we think of an organization’s image, we often think of branding, which is often used as a way to promote the organization. However, an organization’s image also plays a role when a risk to the organization materializes or a crisis unfolds. To what extent is risk or crisis management also a form of branding? To what extent might it be something else instead?
Must Use at least two scholarly resources with Papa, M. J., Daniels, T. D., & Spiker, B. K. (2008). Organizational communication: Perspectives and trends. Los Angeles, CA: Sage Publications. being one of the sources
2. When one speaks of the “public,” one might only be able to articulate one subset of the public. For that reason, we often hear the word publics, meaning that members of the public come from a variety of circumstances and have a wide range of belief or experiences. In this week’s scenario, how might you address one or more of these “publics”? To what extent is it possible to reach more than one, given the type of writing you choose?
Must Use at least two scholarly resources with Papa, M. J., Daniels, T. D., & Spiker, B. K. (2008). Organizational communication: Perspectives and trends. Los Angeles, CA: Sage Publications. being one of the sources
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