Define a management decision problem (MDP), the appropriate market research problem (MRP), and your approach to solving it.
Define a management decision problem (MDP), the appropriate market research problem (MRP), and your approach to solving it. Focus on a pressing issue in any industry? (How does Sephora continue to battle for the Top Spot)
-Executive summary
-define the management decision problem (How does Sephora continue to battle for the Top Spot)
-define the appropriate market research problem based on the management decision problem
-Formulate an approach to the market research (secondary research/primary research, qualitative, quantitative tools)
Requirements: 5-6
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APA
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