Management
The purpose of this exercise is to come up with several possible strategies, not the one or two you will eventually choose. In addition to the 2 steps listed in the text for in ALE 6A, after determining your strategies, write down all 11 possible strategy categories from table 5-4 on page 132 and list the strategies you came up with separately under each category heading as appropriate. For example, if you came up with two Forward Integration strategies, list them under that category. List all 11 categories even if you did not come up with a possible strategy for that category. Your strategies should be specific. For example: buy 7up bottling company (S_ ,S_, O_ ). In this case the S_ refers to the strengths you feel should be used such as S1 or S3 and the O_ refers to the opportunity you feel should be used such as O1 or O2. You can combine as many of each category as you need to come up with a strategy, but they all should be SO, ST, WO, or WT strategies
mla
| Strategy | Definition | Example |
| Product Differentiation | Businesses need to stand out from competitors. This is achieved through coming up with products that are different from those produced by other firms in the industry. | Apple Inc. has come up with new iPad tablets which are different from those produced by other electronics companies such as Toshiba and Samsung. |
| Integrating technology into the firm’s operations | The use of technology is likely to give a firm better productivity, market domination and sales. | Amazon is investing heavily in delivery drones in order to fight off competition from Google and Microsoft. |
| Keeping prices low | This strategy enables firms to acquire many customers. | Samsung’s products are relatively cheaper compared to those produced in other electronic companies such as Apple Inc. This is the main reason why Samsung has been in a position to access the market of many nations. |
| Cornering a market that is fledgling | Under this strategy, firms usually purchasing a competitor in order to reduce the competition or merging with a smaller firm in order to enter into a young market. | Facebook purchased Whatsapp and Instagram at in order to keep off competition from them at the same time, these purchases enabled Facebook to venture into a young market since the two social sites purchased had few users at the time of their purchase. |
| Selling some of the company’s assets to the public. | This strategy enables the public to have shares in a company. The money obtained from the sale of the share enables it to invest. | Companies such as JP Morgan have sold some of their financial assets to willing investors. It has in turn used this money to invest in other assets. |
MLA
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