The Company is Apple and the service is online video streaming

I am writing a paper about Apple and needed to create a product or service. The Service is a online video streaming service similar to netflix, hulu, etc. If you have any questions please ask. It is important I do well.

Life Cycle: In this section, you will discuss the life cycle of your business product, service, or other idea from your business plan in the Marketing and
Strategy course. Specifically, you should:
a) Describe the life cycle of the business idea. Focus your response on the future of the business idea, specifically on its growth and eventual
decline.
b) Assess the profit generation and cost-saving opportunities associated with the business idea based on the life cycle you described. Your
assessment should be supported with rationale.
c) Determine a phase-out plan for your business idea that ensures a sustainable solution that makes way for future innovation and profit streams.
Ensure that you justify the steps in your plan.