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Find an article about a firm’s current use of IT to enhance its customer’s experience

Find an article about a firm’s current use of IT to enhance its customer’s experience

Find an article about a firm’s current use of IT to enhance its customer’s experience or select a firm you are familiar with in Saudi Arabia or the Middle East. Write a short paper describing the following:

Where is IT’s enhancement of the customer experience delivering value to the organization?

What challenges or obstacles does the firm encounter in enhancing the customer experience using IT?

Requirements:

Your paper should be 5 pages in length, not counting the title or reference pages, which must be included.

Include at least 4 scholarly references.

Your paper must follow APA style guidelines, as appropriate.

 

 

 

Answer preview to find an article about a firm’s current use of IT to enhance its customer’s experienceFind an article about a firm’s current use of IT to enhance its customer’s experience

APA
1581 words

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