Harley-Davidson has chosen to compete in various country markets in Europe and Asia using an export strategy

Harley-Davidson has chosen to compete in various country markets in Europe and Asia using an export strategy

Harley-Davidson has chosen to compete in various country markets in Europe and Asia using an export strategy. Go to the Investor Relations section at www.harley-davidson.com and read the sections of its latest annual report related to its international operations. Why does it seem that the company has avoided developing production facilities outside the United States?

Which strategic option from your reading for entering foreign markets has HD adopted?

Why do you think they have adopted this strategy?

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The recent annual reports by the company allude to the fact that the company is more focused on increasing domestic production. For example, in the 2009 annual report Kieth E. Wandell, President and CEO, commented that the company will be focused for the coming years on improving domestic manufacturing…………………….

APA

320 words

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