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International Marketing

International Marketing

Prior to beginning work on this discussion forum, review Chapter 8 from the course textbook, International Marketing. (Attached)

Discussion Prompts

Initial Response

In an initial post, you will address the following:

  • Discuss the reasons that make international marketing research broader in scope compared to domestic marketing research.
  • Evaluate the breadth and scope of international marketing research.
  • Explain at least two problems when it comes to collecting primary data in international marketing research. For each problem, provide a real-world example.
  • Select a country from the Americas, Africa, or the Middle East. From secondary sources found on the Internet and/or the Appendix at the end of Chapter 8, compile the following information for at least a 5-year period prior to the present data. Tipsheet, to gather this information.
    • Principal imports
    • Principal exports
    • Gross national product
    • 2 major cities and population
    • Your initial post must be a minimum of 350 words.
    • You must use your textbook to support your ideas and analysis.
    • You must use headers and sub-headers.

Keywords

  • Use these suggested keywords, or similar ones, to create headings for your post and identify important sections in your submission. Please note that including headers is mandatory.
    • International marketing research
    • Breath and scope of marketing research
    • Primary data collection challenges and examples
    • Secondary information

Requirements: clear

Answer preview to International Marketing

APA

360 WORDS

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