International Marketing
Prior to beginning work on this discussion forum, review Chapter 8 from the course textbook, International Marketing. (Attached)
Discussion Prompts
Initial Response
In an initial post, you will address the following:
- Discuss the reasons that make international marketing research broader in scope compared to domestic marketing research.
- Evaluate the breadth and scope of international marketing research.
- Explain at least two problems when it comes to collecting primary data in international marketing research. For each problem, provide a real-world example.
- Select a country from the Americas, Africa, or the Middle East. From secondary sources found on the Internet and/or the Appendix at the end of Chapter 8, compile the following information for at least a 5-year period prior to the present data. Tipsheet, to gather this information.
- Principal imports
- Principal exports
- Gross national product
- 2 major cities and population
- Your initial post must be a minimum of 350 words.
- You must use your textbook to support your ideas and analysis.
- You must use headers and sub-headers.
Keywords
- Use these suggested keywords, or similar ones, to create headings for your post and identify important sections in your submission. Please note that including headers is mandatory.
- International marketing research
- Breath and scope of marketing research
- Primary data collection challenges and examples
- Secondary information
Requirements: clear
Answer preview to International Marketing
APA
360 WORDS
