(A) What are the factors that prompt international business concerns t invest in foreign countries? Discuss giving suitable examples.

(B) Discuss the role of China’s trade representatives abroad in export promotion.

Study the case given below and answer the questions given at the end.

…………………….Answer preview…………………..

The first step in market segmentation is to determine the needs of customers in the particular market. This step is made successful by grouping the customers in terms of their needs such as their terms of consumptions and preferences. Secondly, the segment is identified according to the needs of the customers……………………..

APA

1244 words

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