International Marketing

International Marketing

Prior to beginning work on this discussion forum, review Chapter 15 from the course text, International Marketing. (attached)

Discussion Prompts

Initial Response

Assume you are part of a product development team in a global company tasked with launching an eco-friendly (\\”green\\”) product that has a service or intangible component. This expansion will be in the Americas, Africa, or a European country. Your goal is to design a product that not only meets local needs but also aligns with environmental sustainability principles, catering to the growing demand for green products at the internal level. Address the following:

• Select one of the four suggestions as your target market/host country.
  • Hand-woven rugs with organic, plant-based colors with décor consultation services (home country: Iran)
  • Sustainably sourced leather handbags with recycling service (home country: Italy)
  • Fine wine with subscription services (home country: France)
  • Sustainable silk apparel with repair services (home country: China)
  • Select three aspects for each layer (core, packaging, and support services) to examine in detail, considering how these elements will adapt to your chosen market\\\’s specific needs and expectations.
    • Core component
      • Describe two essential features of the product. You can consider elements like the product’s purpose, technology, and the extent of features/service.
    • Packaging component
      • Discuss two elements. You can consider elements like packaging crucial to product success in material quality and branding strategies.
    • Support services component
      • Discuss two support services essential to your product, such as warranties, deliveries, and customer support.
  • Examine the country of origin of your selected product and discuss the Country of Origin Effect (COE) as brands make decisions to expand internationally.
  • Your initial post must be a minimum of 350 words.
  • You must use your textbook to support your ideas and analysis.
  • You must use headers and sub-headers.
  • Selected product and service
  • Core component
  • Packaging component
  • Support Services Component
  • Country of origin

Requirements: clear

Answer preview to International Marketing

APA

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