International Marketing
Prior to beginning work on this discussion forum, review the following resources:
- Chapter 18 in your course textbook, International Marketing (attached)
- Case 3-6: Gillette: The 11-Cent Razor, India, and Reverse Innovation in your course textbook, International Marketing (attached)
Discussion Prompts
Initial Response
As we learned this week, the price of a product or service can be the key to success or failure.
In an initial post of 350 words,
- Contrast razor consumers in the United States with razor consumers in India.
- Evaluate whether the Gillette Guard should be released in the United States.
- Assess if the Gillette Guard should be marketed in low-income countries other than India.
- Describe how this reflects Gillette’s selling and pricing strategy in the global marketplace.
Directions
Follow these instructions for your initial post:
- Your initial post must be a minimum of 350 words.
- You must use your textbook to support your ideas and analysis.
- You must use headers and sub-headers.
Keywords
Use these suggested keywords, or similar ones, to create headings for your post and identify important sections in your submission. Please note that including headers is mandatory.
- Razor consumers
- Gillette Guard release
- Low-income market
- Selling and pricing strategy globally
Requirements: clear
Answer preview to International Marketing
APA
360 WORDS
